If you want to build a sustainable online business, you must: Make lots of content so organic traffic from high SEO – sometimes takes 1-3 years depending on your budget. Basic SEO knowledge is required here.
High organic traffic means you get consistent leads. Collect emails from leads that come, do not let them go away.
This is where the importance of your learning email marketing and Get Subscribers for Your Online Mail List Store.
One of the hearts of any online store is the ability of an online store to approach and gain loyal customers, who will go back to shopping at your online store. And now, there are many ways to get consumers interested in your offer and shop again at your online store. But in many ways, it is best to collect consumer email addresses.
By doing so, you can get a channel / direct relationship with your customers. You can turn your ordinary consumer into a loyal customer in your store.
There is the fact that very few online stores are trying to collect consumer emails, and even fewer number of online stores are emailing their online shop offerings to consumers. And, in this post, you’ll know how important it is to maximize the functionality of a consumer email address for the development of your online store.
Use 3rd Party Party Email Provider
First of all, if you want to collect and send emails to thousands of people / consumers, you need a third party to run this email marketing.
Emailing consumers occasionally right from your own server is not a mistake, but when you have to send thousands of emails to multiple customers, it will have a terrible effect on your email address.
Email marketing providers such as MailChimp or Aweber, have hundreds of servers that ensure your email is spared from spam and can be sent / received with the time settings you want. One more, this service also offers key tools useful for organizing and managing all registered subscribers’ emails. Do not hesitate to try this kind of service, let’s be a professional.
One of the most important and crucial thing in finding a way to get consumer email address is during check-out process. If consumers have an interest in buying something from your online store then they will usually come back to you again, so it’s important for your online store to have their contact information, especially email addresses.
Many online store owners make mistakes, by simply collecting consumer emails from those who create accounts in their online store. But you should also have opt-in newsletters for non-registered client (non-registered cutomer) customers.
Also, make sure if the email address you have collected can be properly channeled directly to your email provider, so not only be your shopping cart database. Most shopping carts (including PrestaShop) offer built-in integration with popular email marketing services like MailChimp.
Use a Title that becomes a Consumer Consumer’s Magnet
In general, most people are lazy enough to register their email address into the newsletter / mailing list of an online store, unless they can get something from there. So, you need to have an interesting newsletter display and offerings so that onsumen wants to register their emails, you can do so by giving them special incentives as well as things that magnet their attention.
For an online store, you can try offering free e-books on how to make crafts or develop artistic creativity through the products you sell, provided that consumers must sign-up first.
Free giveaway like this not only offers values for your online store, but it also makes consumers aware of new ideas from your product, which makes them tetrarik and shop again in your online store in the future. You can also try offering discount coupons, as a code for consumers to register their mail on the mailing list. It’s also an exclusive and special offer form for them.
Do not be Afraid to Try Pop-Up Forms
Many people also think if adding pop-up forms on their online store site will disrupt their visitors / consumers. But the facts found are some people who are anti with pop-ups are those who have never tried this form at all in their online store. In fact, pop-ups like this one of the best options display ad sign-up form for an online store, and quite a lot of consumers who register through this. Here’s how the look / picture of a pop-up should be.
While you may be at odds with this idea, it is still highly recommended for you to try it out; just once, so you can really know the outcome. If you’re worried about consumer disruption, try starting with adding pop-up forms from your content pages.
For example, try starting by entering a pop-up form into your blog and see how the pop-up works. Pop-ups will make your sign-up email level double and bounce-rate you worry about will not be too impactful.
The easiest way to add sign-up form is to use the free service from SumoMe.com site. The service is completely free and relevant enough to be used on all types of sites.
Add More Email Signup Forms at Your Site’s Strategic Location
Content-rich information on your site is one of the best places to put signup forms to attract consumers’ attention. But most online store owners are less enthusiastic about their sign-up forms.
If you plan to increase subscribers in your mailing list, then make it clear. The most place places to display sign-up forms is above or below your site content.
And, below is an example of how sign-up forms are placed in a blog, and those placements are successful enough to attract attention.
Other Ways to Improve Email Signups
In addition to adding pop-ups and sign-up forms above or below your content, you can also consider loading slides-in. Slide-in is one good idea, because consumers who usually browse content or find product details on your site will be interested in seeing an animated form.
If you insist on not using pop-up form for your site, at least you can try slide-in. Basically, slide-in is not too annoying compared to pop-ups, and can be set to appear at the end of the page once you can be sure if the consumer is really interested in your site / offer.
Once you have successfully collected a number of consumer email addresses, the fun will start playing. At this point, you already have a license and a direct channel to the consumer in terms of sending your product and service information.
So, try to email regularly to consumers, to let them know where you are. The content of the email you send does not have to be about your product or service, but it can also be about the humanitarian programs you are running through your business or other personal matters that you can share. Now, you already have a number of your consumer email lists, that means you have lots of opportunities and opportunities in marketing!