There are many tools that can facilitate and improve your website SEO. Not only makes it easier to find SEO problems, but also tools can generate reports. Maybe you do SEO for your own website or do not have the budget to use tools. To fix this, Search Console can be one of the free options to improve your SEO. In this article you will see some important information to consider in your Search Console account to improve your website.
Best Helpful Google Search Console Functions for SEO Optimization
1. Index Status
Each time you launch a new website, this function can see if your site is indexed and how many pages are listed. By using advanced options, you can also see the number of pages blocked by robots.txt and pages removed from the Google index. If many pages are blocked it could be because you forgot to remove the no-index tags, no follow commonly used during the development process. A decrease in the number of indexed pages indicates that Google can not access your page or that the page has no value for the index. You should check periodically to monitor how your site progresses, whether there are new pages indexed, and whether there are any pages that Googlebot blocks.
2. Crawl Stats
Do you have a very important page for your website? Is it close to the homepage? Otherwise, the crawl stats can show how much the average number of pages visited by Google. As the example below, you can see the average number of pages that were traced as many as 11. If you find that you have an important 4-level page from the homepage, it’s likely that your site is often truncated. The more often you post a good article, the higher the crawl rate your site has. Google recently announced that using “no-follow” will not save your budget crawl, which is believed by most SEO players. In essence, you need to check crawl stats to see how often and deeply Google crawls your site. If less thorough, you need to look at the site’s structure and rate of content updates.
3. HTML Improvements
This section covers basic improvements for your site. Includes registering duplicate titles, meta descriptions and content that can not be indexed within your site. When your entire site is already indexed or is improving an existing site, you can see a list of elements that need to be fixed here.
4. Structured Data
Structured data makes Google understand the content on your website even better. If you own a restaurant, the content may be time or review. If the cinema can show movie schedules and dates. The content of your site will determine which structured data item you need. You can set structured data using Google Structured Data Markup Helper. When you have determined the markup, check the structured data tool periodically to ensure that your information is properly marked. This function is very important when using plugins for WordPress that automatically generate Schema markup.
5. Links to Your Site
Not every link that leads to your site will be chosen by Google, however, they may appear in third-party party tools. By using this function you can see your profile link as Google sees it. This function is very important to analyze the comparison of anchor text, indicate which link is harmful, so you can know if your site get a new link. There is a time lag so the links appear on Google, but it is highly recommended that you check the site link every month so you can find and remove the harmful links.
6. Internal Links
Internal links consist of any links that link one page of your site to another. The internal structure of links is often overlooked when discussing SEO methods, but in fact this is very important. Let’s just say you have one page that is very important for the ranking of the site, surely you want the page to have many internal links connected to other pages. This will increase relevancy and send “link juice” to all the important pages on your site. In addition to getting ranked, internal links are also important to help people navigate your site. If you start using internal links on blogs, you can link them to the service page. This will push people into the funnel and provide information they may be looking for. You should also link to other pages that provide additional information from the page or post. This will help users through the product learning process, keep them on your site longer, and encourage them to take the next action.
— John Jantsch (@ducttape) 7 November 2017
7. Sitemap Submission
Creating a sitemap is the easiest way to get your site indexed quickly. A good sitemap will make it easier for Google to crawl your site. Determine the “priority levels” the sitemap can guide Googlebot to determine which pages should be clawed first. This is considered a “suggestion” instead of referrals, so they may not necessarily follow your priority listings. If you use Yoast for WordPress and similar plugins, you can create a sitemap. If you have an html site, you can use an online generator sitemap to create one, but do a test first before setting the sitemap.
8. Site Errors
Once Google crawls your site, you can sign in to this function to find problems with your site. 404 pages is not necessarily a bad thing, but if you have lots of internal links into 404 pages, it could cause Googlebot to just crawl for a small number of pages. If a 404 page is similar to another page on your site, you can use 301 to the homepage to keep “link juice.” Otherwise, leave it alone until Google deletes it when indexing your site.
9. Search Analytics
Here you can see all the results of the hard work that has been done. You can also find pages or keywords that unknowingly provide good performance. As listed below, you can see clicks, impressions, click through rates (CTR), and average positions for multiple keywords. Let’s say there is a page with many impressions and is ranked top 5, but CTR is low. You can use that information to customize the page title and meta description, to fix your CTR. You can also find keywords that do not generate traffic. Look for keywords with an average position between 11 and 15. By increasing the ranking for those keywords, you can encourage organic traffic.
The Dashboard message reminds you of issues on the site. Sometimes the message is very general such as “increase your search presence” while other times can be very specific, “detect content being hacked.” Even if you do not use any functionality in Search Console you have to verify your site so you will be notified if your site is affected hack or receive manual penalty. The sooner you know, the sooner you can fix the problem.
Although the above 10 functions are quite easy to use, they can make a big impact in changing your website ranking when improving website quality.