After one year did not release the survey results, this time re-issued the results of the survey in 2017 with 40 local search experts.
In local search 2017 links and reviews are a big part, this is one of many conclusions generated by more than 36 local SEOs that joined in 2017 Local Search Ranking Factors survey .
Although reviews and links are deemed to be more important, Citations is then perceived as losing roles. Still important Citations? Yes, the use of Citations has decreased (compared to links) and can be seen, there is an increased focus on quality over quantity ”
This are the Ranking Factor Survey on Google for Offline Businesses in 2017
Here are the factors that affect Google’s ranking for local searches (eg “fried noodles in Thane”)
For you who are new to the term SEO, must be dizzy, here I describe a little yes:
Citations For Google Local SEO Ranking
What is citations for local SEO ranking?
Citation is an online reference to your offline business, it can be your business name, address and phone number (commonly abbreviated as NAP: Name, Address, Phone), Google uses it to evaluate the autorithy of your business. However unlike the usual links, citations do not need to link to your website for you get credit. So having NAP in plain text also does not matter.
Easy example, to strengthen the location of chicken noodle restaurant Mr. Pudjo, located on the express highway road, panch pakadi thane, then I will ask a roasted chicken restaurant thane close to me to review my food and put the name of chicken noodle brand and address on the website.
My NAP must also match with Google + local page. When building a local citation, it should be 100% consistent: do not shorten it, the address should be consistent writing (ruko number? Floor number) phone number? +62? use of spaces in hp or “-”
Behavioral Factors For Google Local SEO Ranking
While behavioral is: click-through rate, mobile clicks to call, check-ins, mobile click to direction. Easy is from 100 searching for keywords that are relevant to your business, how many click your listings, whether in the form of looking for directions or calling or checking in.
Guide from Google For Website Teranking Good in Local SEO
Google now offers some important info regarding ranking factors in Google My Business , focusing on relevance, distance and prominence.
Relevance means how well the local listing matches what people are looking for. Adding complete and detailed business information can help Google better understand your business and match your listing with relevant searches.
How far is the searcher from the location he is looking for? If the search terms used do not mention the location, then Google uses the location where the searcher is located.
Prominence (How Prominent / Famous?)
Prominence is how well known a business is. Some locations are very famous such as landmarks: HI roundabouts, Monas, luxury hotels and old age, Big malls, will usually stand out in local search results.
Prominence is also based on information Google gets from websites (links, articles, directories). The number of Google reviews and scores also has a factor: the more reviews and the higher the score also has an effect. Position your website in SERP (Search Engine Result Page) as well.
Google also states that there is no way to request or pay for your business to have a better local ranking. Google also makes this confidential factor algorithm to make the system rankings fair for everyone.